Friday, August 13, 2010



Launches Online Fall 2010

Introducing the GET DOWN PSA project and our RADIO PROGRAM. Inspired by the writing of a 16-year-old girl, this project was conceived in 2008 after the Executive Producer walked away from 16 years in the corporate world. No longer content with just sitting on the sidelines, she decided to give back to the community by creating a PSA that will launch a movement. Like all grassroots endeavors, this movement starts from the bottom up. It’s independently produced, and the best part about it is that teens/young adults were involved in the production – both in front of the camera and behind the scenes. Each PSA features a “where to get help” at the end, which drives to the online site for FACES NY. If viewers of the PSA are outside the NYC area and want help, they can check the project’s MySpace page ( For ongoing updates, friend us on Facebook ( and follow us on Twitter. We partnered with a great charity, FACES NY (, for the launch. Check them out.

We have a blog, facebook, twitter…and now GET DOWN PSA RADIO! GET DOWN RADIO is about OUR VOICES, OUR HEALTH from an “edutaining” and inclusive point of view. Hosted by Anita B. a renown youth activist, mentor and entertainment industry marketing diva, GET DOWN RADIO is not just about HIV/AIDS, but also about sex, sexuality, and gender identity. We also like to show our love for people, places and things that are relevant to you, our listeners, and shed light on organizations and events that are supporting the cause of raising awareness, and promoting testing and safe sex. It’s by and about people like you, people who care about what’s going on in the community and understand how HIV/AIDS affects everyone. It’s a global pandemic.

Launching in Fall 2010 as monthly online “blog” radio show, GET DOWN will grow to full internet radio in 2011. Cycle is from Fall 2010 to Spring 2011.

We Are Looking For Two Co-Hosts!! Are you energetic, opinionated, like to keep up with latest topics and care about your peers and community specifically in the areas of sex, sexuality, gender identity, and self-esteem? Do you keep up with latest news, trends and images in media and pop culture? Do you desire a career in radio or as a media host and want something great for your reel? Do you want to network with executives and personalities in media and entertainment? If this is you, and you are at least 18 years of age, take a look:

Co-Host should:
  • Be at least 16+ years old (High School Junior/Senior or higher). Anyone can apply but under 18, will be required to have Parent’s Permission at time of acceptance.
  • Have a desire to participate in the movement to spread awareness of HIV/AIDS and related topics of sex, sexuality, and gender identity.
  • Stay current on the politics, policies and “newsy” hot topics around HIV/AIDS both domestic and internationally.
  • Stay abreast of newsworthy events and happenings going on and people, place and organizations that are doing things in the area of HIV/AIDS.
  • Have a unique POV and be unafraid to express it.
  • Have a love of media and be Internet savvy.
  • Have the ability to research the topics being discussed, fact-check and cite your sources independently.
  • Be detailed and deadline oriented.
  • Be able to contribute at least two (2) 250-400 word blog entries to GET DOWN PSA BLOGSPOT and turn them in on time. Must occur within the Cycle period (Fall 2010 to Spring 2011).
How to GET DOWN with the RADIO SHOW? Just do this:
Tell us about yourself. Send a brief :60 sec video clip of yourself — your “audition” — and resume (or attach or send link) to us:

When? Now! Submit from August 13 – September 24, 2010

How Do We Choose? We will post the best candidates’ submissions on our Facebook ( where you have your friends vote for you by clicking “LIKE”. The top “LIKE”-getters will be the finalists from whom GET DOWN will choose.

We will get back you with more details and next steps. That’s it! We are so looking forward to hearing from you! And remember, NO MATTER HOW YOU GET DOWN, PROTECT YOURSELF AND GET TESTED.

About Anita B:

Anita B. is an entertainment marketing guru, community activist and emerging media personality. She began her rise at Atlantic Records working projects for Lil Cease, Trina, Trick Daddy, Lil Kim, and Terror Squad and then Sony Music before transitioning to corporate America as New York Marketing head for Remy Amerique, Inc. (Remy Martin) and then Kobrand Corporation (Alize). After partnering her brands with renown female centric music showcase “Sista Factory”, she was tapped to consult “Sista Factory” and in 2001 launched her own her own Marketing/Special Events company called A-Marketing. Always community minded, Anita B. has a long list of civic activity to her credit including the 2004 MOVE Against AIDS Fall Dance-a-thon, 2005-06 Youth PrideFest, 2005-05 NYC Mission Society Girls Project –“It’s All About Me” and the 2003 Artists for Life’s Sake AIDS Benefit Fashion Show for NYC Fashion Week. In 2010, Anita B. is going to the next level, combining both her entertainment background and passion for cause marketing, as the inaugural host of GET DOWN Radio, a monthly online radiocast which is about OUR VOICES, OUR HEALTH from an “edutaining” and inclusive point of view.

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